Britons 'less willing to pay for taxes to help others'

http://www.bbc.co.uk/news/uk-16064988
A very interesting title at the same time its something which I think haunts the majority of us, especially individuals where their income is too high to receive any help and too low to actually afford a decent life style…..I think the analysis is accurate in that we live in times of economic turmoil and times where every penny matters, where we are told that our take home pay will most likely decrease but that we are expected to pay more for everything including taxes to help others- who are "others" though: are these the people which our government tells us to support, these are the people that take priority at doctors surgeries because they are vulnerable, perhaps because they are receiving benefits, perhaps they are the people that live in big houses without having to pay rent…etc etc…so instead of "aspiring to others" as one commentator said in response to the article we have to be selfish with our money, be more judgemental and more savvy when it comes to where and what we spend our money on….. and eventually be less likely to help others and actually help ourselves…. Thoughts????